The secret is out

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People are prettiest when they talk about something they really love with passion in their eyes
— k.v.h


You know the feeling when something BIG is about to happen? When you can look back and see exactly how and why things have worked to put you where you are now? That is the feeling we have in this very moment.

We are more than proud to announce our new store location and a NEW Panache!

Over the past 19 years, Panache has grown into a brand, a lifestyle, and even a purporse that no one expected. Many of you remember our original location on 45th and Coulter. A small, but beautiful, home boutique. After a few years we took a leap of faith and moved to Wolflin Village - still a small, but beautiful, home boutique, but with the vision of becoming more Interior Design focused. Nikki (Chisum) Frazier joined the Panache team in 2005, a new graduate from the Texas Tech School of Interior Design, and just like that we became one of the very few home boutiques in Amarillo that also offered Professional Interior Design services. The store expanded into areas beyond just “pretties” and we were able to take on full scale design projects followed by new builds, remodels, and commercial design. Our team evolved and additional services became available including Home Styling, Custom Floral Design, and more. And now we are taking the same leap of faith. A new location - A new look - A new Panache!

The most exciting feature of Panache | Interior Design & Home Boutique will be a full Interior Design Studio located within the store. You will now be able to meet with a member of our design team in a private setting while you discuss your vision, make selections, and create the space of your dreams. In the Panache Design Studio you will find a large library of fabrics, window treatment options, wallpapers, hardware, and more to inspire your project. We will also offer an expanded showroom floor showcasing home furnishing options for every room. From iconic home brands to finishing touches, you will be able to shop items available for immediate delivery or custom design the room of your dreams.

The opening of the “new” Panache is not only and incredible moment for us here at the store, but for you. You trust us in your homes and offices. You choose to shop with us. You have become our friends. You have made us the best version of ourselves - and that is why we can not wait to share our new space with you.

Thank you for allowing us to continue to do what we love. We are honored to share this new chapter with you and are beyond excited to see what else is to come!

Panache Interior Design & Home Boutique | Opening January 2019 | Greenways Village | Click HERE for location details

For exclusive updates on the progress of Panache | Interior Design & Home Boutique, make sure to follow us on Facebook • #beautifulthingsarehappening